In the summer of 2017, the National Council of La Raza changed its name to UnidosUS. CEO Janet Murguia said the name change was to give the movement broader appeal. It seems, however, to be a concession to some their critics.
Patriot groups have been pointing out for years that “La Raza” means “the Race” in Spanish. This has generally been denied by Murguia and other La Raza-related and Chicano groups. They claim it means “the People” not the race, but Spanish has another, more specific word for the “People,” that is “La Gente.” “El Pueblo” can also mean the People. “La Raza” means primarily “the Race.”
It is becoming more widely known that a man named Jose Vasconcelos developed the concept and popularized the term, “La Raza.” His concept of La Raza is described in his book “La Raza Cosmica.” Vasconcelos was a famous philosopher and politician in Mexico. He developed a Nazi-like racial concept in the 1920’s that the ultimate superior race would evolve from the Hispanic mestizo — that is mixed — race, La Raza.
Vasconcelos was an extreme hater of Anglo American society. He was a paid Nazi propagandist during World War II. In this image he is standing next to Arthur Dietrich the brother of Adolf Hitler’s press chief, Otto Dietrich. Arthur Dietrich was heading the pro-Nazi, anti-American propaganda efforts in Mexico, before and during the first part of the war, until Mexico aligned with the Allies. Dietrich paid Vasconcelos to publish a pro-Nazi magazine, called “Timon.”
These historical facts in the background of the La Raza and Chicano movements have been coming more and more to light in recent years to the broader Mexican public and to a somewhat lesser extent in the United States. It seems that the name change is just an attempt to distance the National Council of La Raza from this racialist, pro-Nazi, anti-American history.
Chicano and La Raza groups in the United States have their roots in ultra-nationalist and fascist or fascist-like movements in Mexico. In the US, they allied themselves for convenience more with with Marxism, but they still show many signs of their roots to Nazi-ism and fascism.
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Nazi Roots of Chicano / La Raza Ultra Nationalism